Disgruntled customers raise complaints with ASA over delivery promises

Internet giant Amazon is the latest company to come under scrutiny

Shoppers are being advised to remind themselves of consumer rights laws amid concerns that many people who have ordered Christmas presents online might be disappointed.

Internet giant Amazon is the latest company to come under scrutiny, amid claims that it has failed to keep up with demand.

There have been reports that some customers have had to put up with lengthy delays, even though they have signed up for a premium subscription service – which demands a monthly charge of £7.99.

The hold-ups have led to concerns that many people who had ordered items as gifts might not get a delivery in time for 25 December.

It was reported this week that some customers had lodged complaints with the Advertising Standards Authority (ASA), which must now determine whether Amazon is guilty of a breach of contract.

An ASA spokeswoman said: “We have received a handful of complaints about Amazon parcel deliveries and we are at the initial assessment stage.

“We have not yet made a decision on whether or not the complaints warrant an investigation.”

Amazon, for its part, has urged any shoppers with questions about their order to get in touch, although it has said that it does warn customers that delivery times could be affected by the deluge of business in the run-up to Christmas.

Under the Consumer Rights Act, online retailers have an obligation to ensure items show up on time. Failure to do could constitute breach of contract.